From humble beginnings to an internet sensation: SuperSaf speaks...
Renowned for his signature sunglasses, the British Muslim has soared into an internet sensation. I think ‘super’ is an understatement. Saf manages to produce all of his own content and regularly posts to his three million social media followers. But who is the Saf behind the shades?
“I’m just regular old Saf!” he says, sitting in his home studio. I wonder what made him sign up to YouTube over a decade ago. He tells me how he was “fascinated” by YouTube and the online world in general. “My dad always says: ‘Allah helps those who help themselves’. A platform like YouTube allows you to make your own opportunities, you don’t need to rely on anyone else. You can just make content and put it on there. Insha’Allah, if it’s good, you’ll find an audience.”
The youngest of four brothers, the globally-celebrated internet blogger grew up in council flats, and reminisces how his family couldn’t afford internet access at home. With local crime rates on the rise, his parents kept him and his siblings at home. It was his father’s video camera that kept Saf and his brothers entertained. They’d often use it to film comedy skits, and Saf was always in front of the camera. From short movies to action movie trailers, “there’s still some embarrassing stuff online!” laughs Saf.